Creating an Appealing and Memorable Brand
Here are Simple Secrets Your Business Competitors Don't Want You To Know.
Appealing and memorable brands sell fast. They get patronized like viral videos on social media if they catch the interest of their target viewers. To have people learn more and continuously use your product or service, there are lots of factors to consider. But one of the major things you should take note is how to make it appealing.
Selling and advertising brands is more like a popularity contest. Each sell-out is like a vote. Branding must be memorable. But people who start their business somehow miss the essential basic tips to make their brand catch the interest of people and target customers. There are four compelling ways to do that.
- Incorporate POP Culture
Studying how people nowadays get persuaded in buying something is a key. Saying that you must inject sense of humor or emotional appeal is way too easy. Well, you may always use current events in order for more people to relate. A short explainer video on YouTube or a GIF that could get viral puts your branding ahead the competition. What is the talk of the town in the last few weeks? If it is a child making some parkour online, try to create a similar yet more refined branding if it is connected to your product like energy drinks. Getting tips from professional video marketing team can be a huge advantage.
- Let the people recall your presence
Leaving impression that let people remember your branding, its name and whereabouts, makes it more appealing. Ubiquity of advertisements may cost a lot. That's why having an effective advertisement like online videos which may cater animated cartoons for instance is a helpful technique to leave a strong positive impression of your brand. It may be hard to come up with creative yet cost-effective ideas especially for newbie though. That is why reviewing these tips are essential to develop a more engaging trademark that will not necessitate superfluous branding style.
On one hand, Patti Rowlson, a business consultant, further noted that having jargons and clichéd phrases like "best practice" might likely drive potential customers away, so start avoiding them. Not focusing on boring terms and replacing them with interesting side features such as short funny skit or realistic humor could be a plus point. Avoid using advertisement fallacies like bandwagon which are already discernable due to their traditional image.
- Turn the tables out of messy situation
There could be huge mistake which solicits urgent correction. Coca-Cola company for example, without proper research, changed its basic formula in 1985 for main Coke soda. Since people noticed the effect it had on the product's actual taste, the company received thousands of complaints indicating how the new taste is far worse than its original. The attention it got was taken by Coca-Cola as a card to turn it to their advantage by announcing that it would revive the old formula, having its original taste back.
Turning the tables to their favor, anchor Peter Jennings, announced the revival of original taste for classic Coke. Their sales soared higher than it used to be. This shows how owning up to one's mistakes could in fact be advantageous to marketing a brand.
- Assure that your brand suits the taste of laymen
Producing short corporate marketing video elicits responses which could be positive, negative, or neutral. Regardless the nature of responses, if more would talk about it, then it is a chance for you to further develop your product. Know the pulse of your target consumers, and willingly adjust. Look for suggestions and make your way of branding more interactive. Random surveys and usage of cost-effective platforms like online videos, social media, and the likes would increase the chances of having your brand packaging more noticeable. Once it becomes appealing, people would start talking about it. And there are times that free advertising opportunity happens when public figures promote it to their followers.
These are just among the few tips you can know about branding. Incorporating these points in your method to make your branding more memorable and appealing would increase the likelihood of success in your goal. Of course consulting professionals like advertisers and marketers, video business production teams, animation makers, and similar-minded individuals is as important as reviewing tips online. Their experience would be a useful indicator that you would attain what you aim for your brand.