Why do you need an Explainer Video?
People don't buy what they don't know. They don't buy what they don't understand. They may know your product but they will eventually just ignore it because they don't care. They hate being pushed to buy something and they are too lazy to read an article about what your business is about. People crave for meaning.
What you need is deeper customer connection. A connection that would make your customers understand you and would inspire confidence in you. One of the most creative ways to establish this connection is by creating an Explainer Video. Videos that don’t simply explain but talks about WHY you matter to your customers.
Explainer videos, if done right, would propel your business to unimaginable horizons. Your video is 40% more likely to get clicked than a text listing and almost 50% of consumers say they trust video ads better. Videos offer the opportunity to use sight and sound to emotionally connect with your viewer using the power of storytelling. If such video would explain your story and why you do what you do, it gives your brand a meaning and helps your customers develop a sense of value, loyalty and affection to your business.
Facts give stories substance. Stories give facts meaning.